Nudge
lectura
Sobre lo fácil que es realizar pequeñas influencias en las elecciones
An interesting premise, about how easy it is to exert small influences over choices. It builds on the difference between Econs and Humans. Econs are the mythological characters who analyze all available data and make perfect choices, while Humans are people who behave like real humans: sometimes emotional, sometimes irrational, sometimes intuitive. The premise is interesting, but the book is longer than it should be and too many examples are Anglocentric. It was written in 2008 and some examples feel a bit dated (Netflix hasn’t been a “mail-order DVD rental company” for a while now)